Showing posts with label imagication. Show all posts
Showing posts with label imagication. Show all posts

Thursday, February 6, 2014

Book Review: Eve's Tomb


It's a mysterious book with recognizable elements. A suspense where you have a sense of deja vu. Maybe the characters, the setting, the episodes sound familiar, but you will stay hooked till the last page. That is the beauty of Eve's Tomb, a novel by D.R. Hadrian, and published by Blackbuck Publications.

The book follows the trials and tribulations of Vinamzi Lance, an Oxford graduate who suddenly discovers that his professor has been murdered. What complicates the situation and implicates him in the matter is that the last message by Professor was addressed to Lance. But to get to the message, Lance must crack the code. To unravel the mystery, Lance undertakes a journey spanning various regions of religious and spiritual importance, and brace the rivalry of the Church. References of church, mystic code, Vatican makes one notice a strong resemblance to 'The Da Vinci Code'. But then, a good read is a good read.

The initial chapters have a sense of deep, dark mystery. There's ambiguity, there's fear, there's speculation and there lies the power of the writer to pull you in. The book flows nicely, with a strong sense of 'what-lies-next?', and overall nicely defined characters. There is a problem with the editing though, with some misspellings, and some loose ends to the storyline. For instance, Yodakani, an Indian origin woman, unknown to Lance, accompanies him on a secret, high-profile mission without any hitch. Too fictional.

I liked the book for its balancing of a complex story in a simple narrative. The book doesn't feel heavy, and I read through the book easily, which wasn't a case with most other writers who have attempted this genre. I hope this is a new wave of writing, which sees better avenues and goes on to develop our indigenous sets of Dan Browns. Eve's Tomb may well break some ice.


Book: Eve's Tomb
Author: D.R.Hadrian
Publisher: Blackbuck Publication
Price: Rs 150

Thursday, January 9, 2014

Book Review: Sudhi Kannan

Writing an adventure tale is a job which requires skill, maintaining the reader’s interest throughout requires a practiced mind, and interspersing the narration with humor is a sign of creative intellect. Take up ‘Sudhi Kannan: An Elephantic Adventure’, published by Blackbuck Publication and you will find it all there. Penned by Krishna Raj H.K, the novel is a page turner in all its aspects.

Sudhi is a ten year old boy, who’s being brought up by his father, Kannan, a single parent. Sudhi is mischievous. Kannan is fun. Both of them take life as it comes. The father-son duo shares a beautiful, friendly relation, and this is a very strong driving point of the book. Sudhi has a friend in school, Shijon, his partner in crimes and a dear friend. The school is upset with Sudhi’s antics and Shijon’s involvement in all of them. Kannan finds his son to be different. In fact, Kannan is an image of an ideal young parent, managing an advertising agency and playing a doting father.


The book has multiple narrations going on simultaneously which helps break monotony and shuffles the perspective of the story bringing a brilliant pace to the narrative. The story proceeds like this: Kannan takes a day off from work and takes Sudhi out for a one-day getaway to Elelphanta Islands. On this trip, they meet Pooja Mithaiwala, Sudhi’s classmate, and her mother Megha. Pooja and Sudhi dislike each other and maintain a distance from each other, occasionally pulling each other’s legs.

On the island, three men land to take control of the place. The motive is revenge. The three men are no ordinary folks. The leader of the group, Boss, has mind-bending powers. The other two, Stephen and Velutty support him in his plan. Boss takes control of the military powers and holds tourist for ransom. He reigns supreme, and is nearly through but for Sudhi and Kannan. Yes, the ten year old boy and his father. Then more twists follow and the excitement peaks with the climax. The end is unpredictable, and that is amazing.

Krishna has managed to do a very fine job with such a difficult genre. His writing is tight and the intensity oozes out from his sentences. I loved the fast paced action. The switching of the episodes between Elephanta, Sudhi and Shijon is finely balanced. The humor quotient is also good. I laughed out loud at various incidences and could almost see it as a motion picture in my imagination. Maybe someday I will.

Sudhi and Kannan’s tale was a beautiful father-son story, a cute blossoming love story, and an action thriller. And these elements call for a sequel.  I hope the writer has more adventures for Sudhi and Kannan. I would love to read more of them and more from the author.

Till then, Pause. Rewind.


 Book: Sudhi Kannan: An Elephantic Adventure
Author: Krishna Raj H.K
Publisher: Blackbuck Publication
Price: Rs. 180

Sunday, December 22, 2013

Book Review: Life's Like That


Sometimes you come across a book which turns you on with its cover, excites you with the blurb and promises you an exciting journey. A part of them manage to do that in the end, while the rest fall short of achieving the desired effect. ‘Life’s Like That’ (LLT), by Prashant V. Shrivastava falls into the latter category.

The novel has all the elements required of a mass seller book. Campus life, check. Love-angle, check. Youth dilemmas, check. Lessons about life, check. Pretty much everything is packed, but then where does it lack? A very loose structuring and narration stifles the goodness out of this book, coupled with too-big-to-go-unnoticed grammatical and editing mistakes. I felt sad to see them throughout the book.

LLT is a story about four friends, Preeti, Amit, Ishita and Sankalp. These four are joined by two other, Niharika and Rahul, as the story proceeds. The story is set in Udaipur, Rajasthan and uses some of the landmarks in the city to set some really important sequences. The college life and love life of Preeti-Amit, Ishita-Sankalp and Niharika-Rahul are interplayed alternatively and after a point the story starts to drag too much. Then the ending feels rushed. There’s quite a lot which could have been removed to get a tighter, nicer flowing story. This one failed to keep me glued.

A lot of effort has gone in explanation, to spell out the visuals, to explain the scene which sometimes went overboard to the verge of sounding desperate. The characters are explained mostly through their interaction with each other and each of them has a different outlook towards life. The book is light overall with not much melodrama, and love-scenes interspersed at frequent intervals. One of the things I liked about the story was the carefully planted social messages of women empowerment and education. I think that’s a wonderful thing to do with a story when you have the power to influence a large section of the society.
The love story of Preeti-Amit takes center-stage in the story, and forms the crux as the blurb informs. But the climax starts and ends within the last 50 pages of the 221 paged book, which roughly stands at just around twenty three percent of the total book. The rest was just college life, story progression and confusion.

For me the book had an idea, but lacked focus. The content is severely hampered with the grammar and punctuation mistakes throughout the book, which is unforgivable and leaves a bad-taste.

I feel quite disappointed, mostly because this book had me expecting a lot from the brief I read and the introduction I got to the story and characters. But then, life’s like that.

Book: Life's Like That
Author: Prashant V. Shrivastava
Publisher: Blackbuck Publication
Price: Rs. 150


Wednesday, August 28, 2013

Book Review : Neil Must Die


Rarely do you come across a book which tries, and to a great extent succeeds, in sensitively handling social taboos existent in a society. Neil Must Die (NMD), a novel by Kaberi Chatterjee, is one such brave attempt. NMD has been previously published in the United States, and is brought to the Indian bookshelves by a new publishing house, Blackbuck Publication, which is debuting with this book. 

The book has an interestingly laid out story which keeps you gripped much before the story actually starts. The acknowledgement and preface of the book explicitly inform about the presence of adult content in the novel which was enough to rouse interest (Tongue firmly in cheek). On a serious note, NMD shocks you, shakes you and presents before you an interestingly knit piece of events which moves back and forth in time and has its layout divided between different characters.

 The novel keeps up the pace nonetheless, which got disturbed by too many vernacular Bengali words with their explanations and references listed in the end. It is understood as the initial market of the book was non-Indian, and hence a detailed explanation of all the customs and rituals was required. But the to and fro mode of the story and the regular flipping through the pages exercise did take some time to wade through the book. It also lightened the intensity of the situation as I needed a break to look out the meaning of the heavy words. Though an inline explanation would have pushed up word count, it would have gone well with the narrative. Additionally, my copy of the book had many typos which dented my reading further. I hope the publishers rectify the mistakes in forthcoming editions.

Neil is a no-nonsense guy who lives in Calcutta in a joint family, with a strict father and stricter rules. His brother gets married to a happy-go-lucky girl, Tuli, who fills music in the bland environment of everyone's lives, who makes their house feel like home, and she slowly wins over everyone’s heart in the house. Even Neil’s. Tuli was prophesied after her birth that she would die soon, so she takes up risks, lives life to the fullest and happily awaits her death. Neil tries to flee away from Tuli, but there’s a bad world waiting out there for him, which overpowers him and sucks him to the core. Tuli tries to flee death as she finds greater solace of her thoughts and feelings with Neil. The Tuli-Neil romance forms the crux of the story and the developments in the plot leads to further complications and strains in familial ties which eventually shapes the question, why must Neil die?

Chatterjee has done a praise-worthy work by mixing together elements of thriller and romance with a fine dose of suspense as to which side the scale would tilt after a few pages. The author has intricately portrayed the key characters and the events which influence them. The book is a work of fiction but you find a certain sense of connect to the protagonists. The conflict plays out in your mind and you can easily relate it to epic romance sagas, where the love is sacrificed for the sake of love.



Book: Neil Must Die
Author: Kaberi Chatterjee
Publisher: Blackbuck Publications
Price: Rs. 190

Monday, July 1, 2013

Why Disasters Become Disastrous?

Question: How a disaster in managed in India?
Answer: Disastrously.

I came across this interesting question and answer on Yahoo Answers while researching for this topic. As humorous as it may sound, it is actually a painful truth. The recent incessant rains and the resultant floods and other physical mis-happenings in the Indian state of Uttarakhand has opened a flood-gate of questions on the proper planning, prediction and management of the disaster. There have been many rounds of cross-questions, debated between the government, agencies involved in the rescue, the victims and the rest of the world watching the tragedy unfold before them, Live & Exclusive.

India recently saw one of the worst floods in the Uttarkashi region, leading to a large number of displaced population, submerged towns, deaths and a rescue and relief operation on war footing. The affected area being hilly made it even more difficult to reach out, which delayed the rescue operation which was already hampered by the bad weather. Army was called in to assist amid rising number of landslides, washed off roads and heaps of dead bodies. There were a large number of people scattered around the affected part of the state, all resigned to their fate and some retired to death.

Many of the trapped people lost their lives and some succumbed to the long march to freedom from the clutches of death. The irony played out more as a lot of people were there on religious purpose to pray for their well-being. The temple of Kedarnath still stands tall in a ghost-town which once used to bustle with chaos and sparkled with activity. As with every disaster, the politics too began to warm up. Allegedly after a delay of 2 days, Uttarakhand CM Vijay Bahuguna jumped in the rescue operation pulling in disaster relief teams and organisations to clear the mess. Indian Army and Air Force were given the responsibility of fetching out people from areas who lost connectivity to the flash floods. The cloudbursts had crippled many parts of the state, but the army diligently performed its duties with nerves of steel and is still very much involved in the operations. It also lost many of its soldiers to two helicopter crashes which tried to carry on the rescue inspite of the unfavourable weather.

Disaster management is a tough job, and much more tougher in state with harsh terrains and an economy dependent on tourism. To switch the plug of funds, many organisation jumped in. Disaster management turned into a PR activity. Everyone wanted their share of limelight in the 24 hours of telecast. Politicians jumped in to show their sympathy and humanitarian side. Gujarat chief minister Narendra Modi offered to rebuild Kedarnath temple and some media reports carried the news of Modi rescuing 15,000 Gujaratis from the disaster. Later on, the figure was found to be hugely inflated and everyone distanced from the rashly projected PR figure. Modi persisted on his offer to develop Kedarnath temple, Bahuguna shot down his proposal saying the state is capable of doing so in it's own. The Prime Minister of India, Manmohan Singh released Rs. 1000 crore for Uttrakhand rescue and relief program. It is still not very clear as to how much how much of it and how it will be actually implemented. Then there were some recent reports in media about two local ministers from opposite parties of Karnataka who took got into a scuffle over the issue of who would sponsor the return tickets of the victim. Both the politicians got tickets booked for the victims, but the fight delayed the flight, much to the dismay of the wearied people, desperate to go home.

Seeing the vast deficit in resources and victims to be rehabilitated there were other agents too who joined the flood relief bandwagon. Most of them, just for the heck of it, and some of them to make a heck of it. As the flood subsided, and people began moving to safer avenues there was a rise in the number of touts selling a bowl of rice for Rs. 500 and a liter of water bottle for Rs. 250. The demand and supply will always form an equation, it is always humanity which gets subtracted from it. There are also reports of looting, rape and abuse of the already unfortunate victims, which add pain to the injury. here are also many NGOs sprouting across every nook and corner of the state and in fact, all over the country, most of them motivated by political interests. The opportunists are making a killing from the disaster, and it is not limited to this disaster or this geography only. This is a practice followed in the aftermath of every large-scale disaster who leave most of these stake-holders a lot more richer afterwards, while on the other hand the victims piece together whatever is left of them and their belongings.

There have been many many incidences where the saviors have turned into the dreaded, where relief and rescue gets commercialized, and human life becomes the least of the concern. In the aftermath of a devastating tsunami in the Indian ocean, there were relief camps and large scale donation drive across the world with an aim to uplift the victim and the affected area. A few months later those involved in the relief work had bigger homes, more cars and they were leading an affluent, much to the dismay of the income tax officers. And the victims were long forgotten in the vast sea of oblivion with a meager compensation. Even after Hurricane Katrina, there were reports about the widespread looting and raping prevalent in the victims states. These are only a part of the widespread tragic occurrences and the huge figures of corruption which survive even after a disaster. There have been many pseudo-relief camps, the sole-motive behind their functioning being either political or economic mileage, and they become largely successful in their endeavors because of unsuspecting people who take them as a pillar of support in that hour of need. Instead, they turn out to be hollow panels who fall apart as soon as the serve their greed. They don't care about the structure, the system, they don't care whether it survives or just crashes into a pile of rubble. To tackle the growth of such scam groups, Department of Justice, Oregon, United States came out with certain directives which are essential to remember before lending your support to your local disaster relief camp. The points are:

Only give to established charities. Creating an efficient and effective charity overnight is nearly impossible. Make sure the charity was in existence before the disaster occurred. 

Do not respond to email requests from supposed disaster victims. Unless you know someone in the affected area, these requests are almost always scams. Also, be wary of donation requests or videos posted on social media sites by alleged victims. 

Never give out personal information via phone, text or email. Legitimate charities will be pleased to receive a contribution by check or other secure form of payment and will never request your bank account number or social security number.

Beware of requests for fast money. If you are unfamiliar with the charity, always ask for written materials and do your research before you give. No legitimate organization will insist that you donate immediately. Never send contributions by wire or overnight parcel pick-up service - these are signs of a scam. 

Look out for mysterious phone charges. If you make a donation by sending a text message, your donation will appear on your phone bill. Texting your donation to a legitimate organization is a perfectly acceptable way to help those in need. However, if strange charges other than your donation appear on your bill you may be the victim of a scam. Make sure you understand your phone bill and the signs of “cramming.”

I would like to end this with a sincere hope that we all remain safe from the sudden furious acts of nature and more so from the impromptu, inhuman acts of human. I wish for a world  with a better disaster management, a more helpful hand to support the victims, and a credible network of operations which could help in a fast restoration of normalcy to the victims. The human spirit is indomitable and it knows how to cope in extreme circumstances. Let's encourage those who take this brave step forward. 

Friday, March 29, 2013

Interview with E-Club, Jamia University


My Interview with the Entrepreneurship Club, Jamia Millia Islamia, published in their inaugural newsletter.


Hello , Aaqib ! How are you. Your Venture and projects have been quite talked about in our Jamia Campus. So , We'll talk today about your Venture - Imagication and your Life as an Entrepreneur.
Hope you don't mind sharing your Secrets with us.
Aaqib - Of course not!

Kriti : Aaqib , tell us about what is Imagication all about and how or from where did you get the inspiration/idea to start Imagication from?
Aaqib : I would call Imagication a graphics design workshop, instead of a firm, which strives to do more than just churn out colourful computer imagery. Imagication is the art of creating magic through imagination.
The idea to start imagication was neither based on impulse nor was planned. It was a result of gradual developments in the form of work I kept experimenting with. 


Kriti : What made you decide to be a self-employed entrepreneur over a freelancer at this age?
See, there’s a thin line of difference between the two classifications you mentioned and I don’t know myself as to which one I belong more. As far as the assignments and growth are concerned, the freelancer part of me will take care of the work, and the entrepreneurial side would manage Imagication, the brand.


Kriti : Tell us about the Best logos that you've designed and for which firms/Brands?
Best is too strong a superlative which I feel too weak to use for my own work. But, there are two logos Imagication is proud to be associated with, one for MiRAAS 2013 –the annual cultural fest of Jamia and another for JMI Entrepreneurship Club. Both the initiatives provided with immense creative freedom and the logos are completely concept-driven.


Kriti What are the tools that you used to develop your client base?
In my experience, word of mouth has been the best tool which brought me some good quality of work. Social media is good for promoting your brand and getting the message across but the person-to-person network is essential to reach out to the actual potential clients.


Kriti : Just to enlighten our potential entrepreneurs , tell us about the initial struggles that you faced(any family disapproval or nagging by friends) and what did you learn from them?
I have learnt that there is no such thing as initial struggles. It continues till you are an entrepreneur. The struggle to develop new ideas, to excel, to exceed expectations, there is no end to it. But every struggle should result in some lessons.
I was not taken seriously as a designer initially, and neither paid for the work I did. Even today, most of the work is extracted from me as ‘emotional investments’. But I will soon be stopping the ‘freeware’ programme as creativity is directly proportional to time and I invest a lot in every pixel of work I produce.


Kriti :From where did you acquire the inital capital / funding needed for undertaking the functionality?
Since most of the work I do is computer-based I didn't really need any special investment as my laptop is able to process all the heavy graphics with ease. And since my father is also a graphics designer, I already had the required set of softwares saving me from any additional investments. The marketing is currently all based on word of mouth and the facebook page, but I hope to invest on publicity and expansion at a later stage.


Kriti : If you were to advise an upcoming entrepreneur who is just about to start up his venture , what would that be ?
I am no one to dole out advices yet. But observing a strand of grey hair on my head, I would like to say that entrepreneurs should start young. Youth is the phase when you can take risks, when you have whole life to steer and control the flow of events. Ideas are important, money will follow – both investments and returns. Everyone has an entrepreneur in them, and what better time to discover it than now.


The interview as published in the E-Club, JMI's Magazine, 

To keep up with Imagication designs, you can log on to the facebook page: facebook.com/imagication.creatives


Friday, March 8, 2013

The First Brush


Art is a beautiful form of expression. It is a mysteriously fascinating experience to say something without actually saying, to raise your point without getting in the face, to rise above all without pulling anyone down.

Creative outburst of emotions is an efficient way to channel your energy to do something positive, something in your control, and eventually influence a lot of grey cells.

Imagication started off as a lobby, which grew on to become a passion, with a lot of inspiration and imagination invested in the process. I remember a quote I read somewhere on the internet which said, Do what you love and you will never work a day'. This may seem like a bad advice but it is something I feel very strongly about.

Imagication is an effort to bridge the design gap I found in Jamia Millia Islamia, the university I got admitted into for my under-graduation studies. There were a lot of sign boards, posters, banners of events happening across the university, with a heavy dose of information on each of them. All that was lacking was clarity and its balance with being attractive. I felt I could do something and convinced myself to take this leap of faith.

I took up designing seriously last year only, with two designs for a college's freshers event. Since then, work started to trickle in, progressing to a downpour recently. In the past one year, I feel blessed to be associated with many excellent and creatively satisfying initiatives initiatives, both on and off-campus. I feel thankful to God, and to my parents for the continued guidance and support in all my endeavors. My father is also a graphic designer with Hindustan Times Mint, and he has been instrumental in me being what I am. I owe everything to him and with his blessings, will strive to take Imagication to the next level.

Surely, there are plans for growth and expansion. Apart from graphic design, other creative mediums I passionately pursue are content-writing and photography. These two art forms will be tapped and brought under the Imagication umbrella soon. Well these are plans and a part of a much larger dream. It's now time to wake up and work towards realization. Imagication is now the center of Universe for me.

Thank You.
Keep Praying.

Aaqib Raza Khan
Creative Director,
Imagication

P.S: If you are a social media junkie, you can checkout Imagication on facebook at: facebook.com/imagication